Best fashion brand of the year

Fashion does not always have something to do with good taste. It is often driven by individual intuition and often by the desire to do something good for oneself. Anyone who questions themselves and their consumption will also follow this principle when it comes to fashion questions. Which brand, for example, attaches importance to good production conditions? Who produces with environmentally friendly materials? Values that a certain brand embodies or the designer who wants to set an example through his work are often decisive factors for the acceptance of a brand. In order to identify those fashion brands with which customers in Germany are really satisfied, the PLUS X AWARD has applied a two-stage verification procedure.

In addition to a consumer survey, for which the German Institute for Product and Market Evaluation asked men and women aged 20 to 65 from all German states about their satisfaction with fashion brands exclusively for the PLUS X AWARD in May 2020, the PLUS X AWARD also sent mystery shoppers to fashion stores in Germany and abroad to take a critical look at the fashion brands and their products specified in the survey.

Exactly 5,108 valid votes were cast – and thus the companies were determined which, from the point of view of both the consumers and the PLUS X AWARD test buyers, keep their promises, offer high-quality products as well as good service. They deserve the award for the best fashion brand of the year.